Core Narrative 4

Title: The Deadlands Chapter 1: The Devil in Death Valley

Corresponding Macro-Story: All-In

Synopsis: When a young African American man buys a cheap piece of western property, he enlists the help of an old cowboy who reluctantly takes him to survey the land. On their journey they find much more than they bargained for.

Genre: Western/Sci-Fi

Protagonist: Waylon Reeves

Antagonist: The Devil

Main Supporting Characters: Trapper

Primary Location: Santa Fe Railroad, Dodge City, Platt River, Nebraska Plains, Death Valley, Grand Canyon

Additive Comprehension: Origin Story - Character, Character Reveal, Other Micro-Story Reveal

Target Market: Young Adults 13 - 30 and Older Men 40 - 65

Media Habits: The sci-fi element appeals to a young demographic and the western element helps bring in older men who like the stories of the western frontier.

Medium: Feature Film - live action

Why it works in this Medium: It is best suited as a feature film because of the visual elements within the story. Also, information could be presented in a more extravagant way.

Platform: Traditional - Standard Movie Theater

Digital - Web Video - Premium

Why it works in this Platform: Releasing for a limited time in theaters gives a far reach while simultaneously releasing on Video On Demand, gives an even bigger reach.